How to customize your single property website

Edited

Hometrack’s Single Property Websites offer a unique and high-converting landing page designed to effectively showcase property listings. With features such as professional photos, floor plans, videos, 3D tours, and comprehensive property details, these sites enhance agents' marketing efforts while boosting online visibility and engagement.

How to Manage Your Single Property Website

Managing and Organizing Photos

Reorder Photos

To rearrange your photos in the desired order, simply drag and drop them. You can also select multiple photos using the checkbox feature and move them simultaneously.

Change Photo Visibility

To toggle the visibility of any photo on the public-facing website, click the eye icon associated with the photo. Additionally, you can use the "Move private photos to bottom" option to keep your gallery organized.

Selecting the Hero Image

You can designate one photo as the Hero image by clicking the flag icon on the image you wish to feature. This will highlight the property's most attractive feature photo.

Editing Property Descriptions and Captions

Update the Property Description

Enhance your listing by entering or editing a custom description that highlights key property features. You can also utilize the AI property description generator to create a compelling and optimized write-up.

Enhance Captions

Add custom captions to each photo or opt for AI-generated captions to streamline the process.

Adding Property Details

Manually Enter Listing Details

Ensure your listing is accurate by manually entering details such as the MLS number, price, number of bedrooms and bathrooms, and total square footage. Keeping these details up-to-date is crucial for accurate representation.

Sync with MLS

Currently, you can connect your Hometrack account to BrightMLS to automatically pull property details. Additional integrations are expected to be available soon.

Customizing the Website Appearance

Choose a Feature Image

Similar to selecting the Hero image, you can choose one photo to serve as the feature image by clicking the flag icon on the desired image.

Pick a Website Theme

Select from various customizable themes to align with your branding. For specific color customizations, please contact Hometrack for assistance.

Tracking Website Performance

View Property Stats

Monitor your listing's performance by clicking the Property Stats button. This feature allows you to analyze total views, unique views, branded/unbranded views, and referral sources.

Track Visitor Locations

Utilize interactive maps to identify where your visitors are located, providing insights into audience engagement with your listing.

Email Statistics Reports

Send detailed analytics reports to clients or team members to keep them informed about the performance of the listing.

Adjusting Website Visibility Settings

Control Feature Visibility

Manage the visibility of features such as Floor Plans, Matterport, and Videos by toggling them on or off as needed.

Manage Overall Website Access

Control access to your website by turning its visibility on or off. Additionally, you can enable search engine indexing to enhance discoverability on Google and other search engines.

Marketing and Sharing Options

Enable Hometrack Marketing Permissions

Grant permission for Hometrack to feature your listing in social media and promotional materials, expanding your marketing reach.

Share Private Access with Sellers or Buyers

Keep your listing private until it is ready for public viewing. You can provide a private access code to sellers or potential buyers, allowing them to review the website before it goes live.

Maximize Your Listings with Hometrack’s Single Property Websites

A Single Property Website provides your listing with a competitive edge, enhancing visibility, improving buyer engagement, and increasing lead generation. Set yours up today and start attracting more buyers!

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